“Whereas representation tries to absorb simulation by interpreting it as false representation, simulation envelops the whole edifice of representation as itself a simulacrum. These would be the successive phases of the image:
1 It is the reflection of a basic reality.
2 It masks and perverts a basic reality.
3 It masks the absence of a basic reality.
4 It bears no relation to any reality whatever: it is its own pure simulacrucm.“Jean Baudrillard
Tag Archives: jean baudrillard
Pure Simulacrum
Too Little Space
“The question of nuance (within unity) is linked to the model, while difference (within uniformity) is linked with mass-production. Nuances are infinite, they are an inflexion, renewed continually by invention within a free syntax. Differences are finite in number and result from the systematic bending of a paradigm. We must not make a mistake here: if nuance seems rare and the marginal difference unquantifiable, because it benefits from being diffused widely, structurally it is still only the nuance which is inexhaustible. (In this way the model is linked to the work of art). The serial difference returns into a finite combination, into a system which changes continually according to fashion but which, for each synchronic moment in which it is considered, is limited and narrowly restricted by the dictates of production. When all is said and done, a limited range of objects is offered to the vast majority through the series, while a tiny minority is presented with an infinite variation of models. The first social group is offered a repertoire (however vast) of fixed elements, while the latter is given a multiplicity of opportunities (the former is given an indexed code of values, the latter a continually new invention). The question of class is therefore fundamental to this whole business. Through the redundancy of its secondary characteristics, the serial object makes up for the loss of its fundamental qualities. The colors, the contrasts, the ‘modern’ lines are given extra significance — the idea of modernity, at the moment when the models detach themselves from it, is accentuated. While the model retains a life of its own, a kind of discretion, a ‘naturalness’ which represents a high point of culture, the serial object is limited by its need for singularity—it is part of a restricted culture… There is another aspect to this redundancy: the question of accumulation. And if there are too many objects, it is because there is too little space. Rarity brings with it a reaction of promiscuity, of saturation. And quantity makes up for the loss of quality in objects. The model has its space: not too near, not too far. The model interior is made up of these relative distances and tends towards the opposite of redundancy, connotation through emptiness.”
Jean Baudrillard, The System of Objects, 1968
“no ideas but in things…”
William Carlos Williams
Freeze Frames
“Photography produces a kind of thunderstruck effect, a form of suspense and phenomenal immobility which interrupts the precipitation of events. The ‘freeze-frame’ is a freezing of the world. However, that suspense is never definitive, since photographs refer on one to another and the image’s only destiny is to be an image. And yet each is distinct from all the others. It is through this kind of distinction and secret complicity that photography has recovered the aura it had lost with the coming of cinema.”
“What I bemoan is the aestheticization of photography, its having become one of the Fine Arts, culture having taken it to its bosom. The photographic image, by its technical essence, came from somewhere beyond, or before, aesthetics, and by that token constitutes a substantial revolution in our mode of representation. The irruption of photography throws art itself into question in its aesthetic monopoly of the image. Now, today, things have turned around: it is art which is swallowing up photography and not the other way about.”
“… the only true photograph is the one which eliminates all the others”
Jean Baudrillard























